Services

Strategic Planning

When you want to seize every opportunity to make your organization stand out, we create a universal strategy that encompasses every aspect of communications. While we think having a universal plan is best, it's not always what you want. Here are the parts of a universal plan that would be included or can be done a la carte:

News/Media
Digital/Social
Crisis Response
Executive Messaging/Speaking Opportunities
Internal/Workforce Communications
Community Engagement
Metrics/Measurement

Personova's team can support you in a few ways. We can create the plan and let you implement it. We can create the plan and help you implement it by supporting your team. Or we can create and implement the plan with our own team. We'll customize to your needs and budget.

Customer Experience Clean-Up

We’ll take every document (or digital chunk) that represents a step in the customer experience, lay it out and give the whole start-to-finish interaction a checkup. We can rewrite for plain language and clear direction, working with your designer/developer/legal teams to incorporate changes. This is usually a complex undertaking paired with system changes, so let's plan this one together.

Style Guides & Standards Development

Every organization has a voice and maintaining it over dozens of content producers requires an established set of norms. We’ll create a standards guide or organizational style guide that can be given to anyone creating content, so they know whether to use “Star-spangled Banner” or “Star-Spangled Banner.”

Content Development

Sometimes you just need a writer to put your mission, vision, and hard work out for the world to read. Personova has content creators who will make your news the star. Like an a la carte menu, tell us just what you want. Press releases, articles, presentations/slide decks, social posts, videos, and more.

Crisis Response Communications

Bad things happen. And yes, you should have already had a plan but now's not the time for a lecture. Our crisis team will conduct an initial discovery conversation to set direction for the coming days and weeks. We can handle everything or just where you need a little extra support.

Executive prep and support
Inquiry management
Management of internal crisis response team and meetings
Rapid content development (releases, statements, articles, social posts)
Social media and sentiment monitoring
Emergency Operations Center/Joint Information Center representation
Post-crisis reputation rebuilding

Speechwriting

Have an important milestone or event coming up? Let us create the perfect speech. We’ll spend a little time getting to know you and how you naturally speak, what the event is, including atmosphere, intention, and business realities. Then we’ll write your speech and work with the event planners/audio visual team to format teleprompter scripts, confidence monitor screens, countdown clocks, and cues. We can also help with staging. Every event is different and every stage has quirks. Let's create a brilliant presentation.

Legislative Consulting

Often, businesses find their news and success is important to legislators in their local communities, their state, and on Capitol Hill. That's a lot of interested parties and understanding what each office wants to know is as nuanced as the people and organizations themselves. Let us create your government affairs strategy that will define the list of legislative offices, committees, subcommittees, and caucuses you should be connected with, based on your industry. We'll help you plan how often you should be updating them, and what information you should be sharing. We can even track legislation that is being introduced that may impact your business. Government affairs and communications have to be synchronized. We'll get you there.

Measurement & Metrics

Have a team that's working well but needs to start measuring their impact? Let us create a measurement dashboard based on your organization's vision and goals. By measuring what we work on, we can identify where we're spending precious time on efforts that aren't creating results and refocus to work that is.

Media Pitching

The universe is a big place and there are a lot of companies putting information out. We can connect your news with hundreds of media outlets and make connections to outlets and channels that may be a little outside the box, helping to further your reach and find new customers, followers, and prospects.

Training & Workshops

Personova’s training experiences help leaders, teams and spokespeople communicate with confidence and composure, whether in a moment of opportunity or while under pressure. Each session is rooted in the same strategy-first philosophy that powers our consulting work and guarantees participants are building the toolkit they need.

Media Mastery: On-camera and interview training. Learn to project calm authority, handle tough questions, and deliver messages that resonate with any audience.
Crisis Clarity: Prepare before it matters most. Scenario-based drills and message simulations that build confidence, readiness, and alignment when stakes are high.
Storyline Studio: Strategic storytelling for internal and external audiences. These sessions help teams find their shared voice, align around mission and values, and communicate with consistency.
Message Lab: A hands-on workshop to refine talking points, practice delivery, and stress-test narratives before they go public.